Strategic account growth. Accelerate growth in your most important accounts.
A sales-led strategic growth engine for your most important accounts, helping sales teams uncover and win more opportunities through insight-led targeting, tailored value propositions, and coordinated GTM activation.
Strategic Account Growth (SAG) is our proven account growth methodology and our approach to account-based marketing (ABM).
Highly Commended in the Commercial Impact category for our Strategic Account Growth Accelerator
Our Strategic Account Growth project with a global logistics leader was Highly Commended for Commercial Impact at the 2026 MCA Awards. The recognition reflects how insight-led targeting and coordinated sales action turned the client's most important accounts into measurable commercial outcomes.
Explore the full impact
Are your best accounts getting the attention they deserve?
Even the strongest account teams get pulled into reactive work. Relationships are maintained rather than grown. Opportunities are spotted late, or missed entirely. Meanwhile, the accounts with the highest revenue potential are being chased by your competitors with a more deliberate approach to account growth.
Account Selection: Who to Prioritise
Struggling to decide which accounts deserve your sales team's time and investment? Unsure which relationships have genuine expansion potential? Spreading sales effort too thinly across too many accounts?
Stakeholder Coverage: Who to Reach
Over-reliant on a single contact? Struggling to build relationships beyond existing stakeholders and engage economic buyers and executive sponsors? Missing the influencers and blockers shaping buying decisions across your accounts?
Account Growth: How to Win More
Struggling to expand beyond the initial foothold? Unable to clearly articulate new value and uncover cross-sell and upsell opportunities within existing accounts? Losing ground to competitors already embedded in the relationship?
- Revenue leaking from accounts that should be growing
- Competitor relationships deepening while yours remain transactional
- Renewal risk accumulating invisibly until it's too late to act
- Sales resource wasted on low-potential accounts instead of the ones that matter
Our sales-led approach to Strategic Account Growth
We help B2B sales teams accelerate growth in their most valuable accounts by combining GTM strategy with account-level precision.
Whether you're aiming to win a single priority deal or grow opportunities across a cluster of strategic accounts, our approach gives sales teams clarity on where to focus, who to engage, and how to win more. Our two-track model includes: Customer Growth Accelerator (CGA) and Strategic Accounts Accelerator.
Both are insight-led, sales-led and built for measurable commercial growth.
Customer Growth Accelerator (CGA)
A rapid planning and execution sprint tailored to one strategic account.
Strategic Accounts Accelerator
A scalable 1:Few programme aligned around cohorts with shared commercial goals.
From discovery to delivery: our proven SAG framework
Account Selection & Qualification
Data-led analysis and workshops to define a Target Account List (TAL) with the highest revenue potential.
Deep Account Discovery
Market insight, competitor review, stakeholder profiling, and influence mapping.
Value Proposition & Strategy Build
Tailored propositions and messaging aligned to account objectives, barriers, and decision-maker needs.
GTM Planning & Enablement
Integrated sales and marketing plan supported by stakeholder maps, activation toolkits, and engagement strategy.
Execution & Optimisation
Live campaign support, with weekly action planning and feedback loops to optimise performance and drive deeper engagement with key decision-makers.
Turn strategic intent into a systematic programme for account growth.
Even well-run account teams can end up activity-led. Calls are made, meetings are held, reviews are run, but without a system, effort doesn't compound. Magnus builds the intelligence layer, the account plans, and the operating rhythm that turns individual relationships into a scalable, measurable growth programme.
- ✓ A tiered account selection framework that identifies where to focus and how much to invest in each relationship
- ✓ Detailed account plans for your top targets - growth opportunity, stakeholder map, engagement strategy, and success metrics
- ✓ An AI-powered intelligence layer that surfaces account signals, flags risk, and prioritises where action is needed [Explore Magnitude]
- ✓ Personalised account content and campaign assets tailored to the priorities of each target account
- ✓ A shared account review cadence and pipeline dashboard that keeps sales and marketing aligned around the same targets
- ✓ A playbook for managing executive relationships and multi-threading into the buying centre at each target account
Account programmes we've built. Revenue we've grown.
A repeatable system to win strategic enterprise accounts. Must-win accounts pursued earlier, low-value bids filtered out, and the model now runs independently inside the client team.
Read the growth story →
1:Few programme across priority verticals. Tailored GTM plans, stakeholder engagement, and insight-led execution drove €44.4M commercial outcome.
Read the growth story →
Post-acquisition ICP definition and named account targeting. Strategic account pipeline identified and activated within weeks of engagement.
Read the growth story →Strategic account growth thinking for sales and commercial leaders.
What Does It Take to Make Strategic Account Growth Stick?
A big account win is easy to celebrate and hard to repeat. What it takes to turn Strategic Account Growth from one success into how the business grows its key accounts.
AI Won't Win Your Biggest Accounts. People Will. Here's How the Best Teams Combine Both.
Large accounts aren't won through automation. Here's how leading account teams build the strategic foundation that makes AI a genuine force multiplier.
Is Your Business Ready for Strategic Account Growth?
Before launching a Strategic Account Growth programme, assess your readiness. The five pillars that drive alignment, impact, and revenue growth.
Are your strategic accounts ready to grow?
Most B2B businesses know which accounts matter most. Fewer have the account intelligence, stakeholder coverage, and internal discipline to do anything about it. This short assessment tells you where your strategic account programme stands across the dimensions that drive commercial results, and where the gaps are most likely to show up.
Answer 10 questions. Get a personalised readiness report covering your strengths, your priorities, and what organisations running effective strategic account programmes do differently.
Results sent straight to your inbox to share with your team.
