Annual Benchmark · FY27 Survey

The GTM Confidence Index FY27. How confident are B2B leaders in delivering growth?

Last year, the inaugural GTM Confidence Index revealed a striking reality: very few commercial leaders felt truly confident they would achieve their growth targets. As we move into FY27, we're inviting senior B2B leaders to contribute to this year's benchmark. Survey duration: approximately 7 minutes.

Take the FY27 Survey

Why This Research Matters

Confidence is becoming a critical growth indicator.

Many organisations have ambitious growth plans. Far fewer have the operational foundations required to deliver them consistently. The FY26 report identified a growing confidence gap between ambition and execution, and the FY27 study will examine whether that gap is widening or narrowing.

Growth confidence and execution readiness

How aligned are ambition and capability? We will measure confidence against the operational foundations required to deliver predictable revenue growth.

Revenue predictability and forecast confidence

Pipeline quality, forecast accuracy, and how leaders are improving reliability in an uncertain economic environment.

AI maturity and commercial impact

How organisations are deploying AI across GTM, and whether adoption is translating into measurable commercial outcomes.

Sales and marketing alignment

One of the most persistent barriers to growth. We will examine what high-performing organisations are doing differently.

Investment priorities and resource allocation

Where leaders are placing their bets, and which investments are delivering the greatest return.

Pipeline quality and GTM technology effectiveness

From conversion performance to tech stack ROI, measuring what's working and what isn't across commercial execution.

By participating, you'll help create one of the industry's most comprehensive benchmarks for commercial growth confidence and go-to-market effectiveness.

Key Findings from FY26

What we learned last year.

The inaugural GTM Confidence Index highlighted several important trends across B2B organisations.

54%

Pursuing aggressive growth

of organisations were aggressively pursuing growth targets in FY26.

Highly confident in delivery

of leaders were highly confident they would achieve their growth targets.

Pipeline confidence multiplier

Leaders confident in pipeline performance were nine times more likely to be confident in achieving growth goals.

88%

Exploring or using AI

of organisations were exploring or using AI, yet only a small minority described the impact as transformational.

Read the Full FY26 Report

Explore the complete findings from last year's benchmark and discover the factors influencing growth confidence across B2B organisations.

Download the GTM Confidence Index FY26 →

Who Should Participate

Designed for senior B2B commercial leaders.

The GTM Confidence Index FY27 is aimed at leaders responsible for growth, revenue performance and go-to-market execution. If you're responsible for commercial performance, growth strategy, forecasting or execution, we'd value your perspective.

Chief Marketing Officers

CMOs driving brand, demand generation, and commercial growth strategy.

Chief Revenue Officers

CROs owning revenue targets, pipeline quality, and go-to-market execution.

VPs of Sales and Marketing

Sales and marketing leaders accountable for pipeline, conversion, and NRR.

Revenue and GTM Leaders

Revenue Operations, GTM, and commercial transformation leaders.

CEOs

Chief executives with direct accountability for commercial performance and growth.

Board Members

Non-executive directors and board members with oversight of commercial strategy.

Private Equity Investors

PE investors and portfolio operations teams focused on value creation through GTM.

RevOps Leaders

Revenue Operations leaders building the systems and data that underpin growth execution.

Why Participate

Help shape the FY27 benchmark.

Your contribution helps build a clearer picture of how B2B organisations are approaching growth in an increasingly complex market.

Contribute to an Industry Benchmark

Help create one of the few research studies focused on commercial confidence and growth execution readiness across B2B organisations.

Understand Emerging Market Trends

Gain insight into how peers are approaching growth, investment, AI adoption and commercial transformation in FY27.

Influence the Conversation

Help shape the industry's understanding of what high-performing go-to-market organisations look like, and what separates them from the rest.

Receive Early Access

Participants will receive access to the FY27 findings before public release in September 2026, ahead of the wider benchmark launch.

Key Questions We're Exploring

What will the FY27 report uncover?

The research will examine the questions that matter most to commercial leaders navigating growth in a complex, AI-accelerating market.

Has confidence improved since FY26?
Is the confidence gap widening or narrowing?
How mature is AI adoption within commercial organisations?
Which investments are delivering the greatest impact?
What separates high-confidence organisations from the rest?
How are leaders improving forecast reliability?
What are the biggest barriers to growth execution?

The findings will provide valuable benchmarks for commercial leaders, boards and investors looking to improve growth performance.

FY27 Survey Now Open

Help define the state of GTM confidence for FY27.

The quality of the benchmark depends on participation from experienced commercial leaders. Complete the survey today and contribute your perspective to this year's report.