B2B GTM strategy. Shape it, deliver it, win with it.
The How to Win layer turns Where to Play choices into an operating rhythm across marketing, sales, and product. Magnus designs the GTM model, motions, and cadences. Magnitude powers execution so campaigns, content, and account activity stay aligned to strategy as markets move.
Without a clear, aligned approach, even the sharpest strategies stall.
Winning moves get diluted.
Without a shared view of what to do, how to do it, and what success looks like, priorities splinter. Teams drift, momentum fades, and growth potential weakens.
Speed is sacrificed to silos.
When sales, marketing, product, and delivery aren't moving in sync, progress slows. Competitors move faster, and hard-won opportunities slip away.
The rhythm to scale never takes hold.
Blockers remain, accountability blurs, and the pace to market stalls. Potential growth turns into inertia.
Execution designed for growth.
Go-to-market Strategy
Align teams and define how to drive awareness, engagement, and conversion. Connected intelligence informs every decision, from market targeting to channel strategy to buyer journey mapping.
Strategic Account Growth (SAG)
Win in your highest-value accounts through tailored, insight-led strategy. Triggers and signals identify the right moments to engage, while Magnitude delivers content that lands for every stakeholder.
Brand Strategy
Brand strategy and positioning that resonates with your customers and differentiates you from your competitors to accelerate growth.
Execute with precision and outperform the competition.
- Sales and marketing aligned around shared outcomes.
- Clear GTM strategy powered by connected intelligence.
- Faster pipeline velocity through triggers and always-on execution.
- Greater confidence and clarity across the commercial team.
- Embedded execution support to drive sustained growth.
- Working systems, not reports. Owned by your team from day one.
How to Win in numbers.
Priority pipeline built across five business units
Strategic Account Growth Accelerator embedded and running independently. Must-win accounts pursued earlier, low-value bids filtered.
Global Logistics Leader · Strategic Account AcceleratorIn-year pipeline from named accounts
Post-acquisition ICP defined and £3.6bn market sized. Strategic account pipeline identified and activated within weeks.
Iron Mountain · GTM StrategyReturn on investment
Best-performing demand gen programme. AI-embedded across the commercial function.
€44.4M commercial outcome · ExpleoMagnus didn't just build us a go-to-market plan - they embedded with our team, challenged our assumptions and helped us win deals we would never have closed without them.
How to Win works when the whole system does.
How to Win doesn't operate in isolation. It draws on Where to Play for the market focus and ICP, feeds Embed with the strategy it needs to operationalise, and sets Activate's direction for execution.
Where to Play
The market focus and ICP definition that How to Win builds strategy on, turning segmentation choices into GTM decisions.
Embed & Activate
How to Win strategy feeds directly into Embed & Activate, which turns commercial decisions into structure, cadence, team capability, and the campaigns and content that put it into market.
