James Roberts
Helping B2B leaders identify the most valuable opportunities and translate strategy into commercial execution.
About James
James is a strategist who partners with B2B leaders to embed marketing excellence and deliver measurable commercial growth. He specialises in account-based marketing, go-to-market strategy, and marketing and sales alignment, helping clients identify the most valuable opportunities and translate strategy into effective execution that drives results.
James has delivered programmes for global B2B brands including DHL, ADP, and VMO2 Business, with experience spanning logistics, telecoms, technology, and professional services. His work supports clients to understand who they should be targeting and choose the right strategy and execution plan to drive impactful marketing and sales campaigns.
At Magnus, James works across GTM strategy, strategic account growth and ICP development programmes, helping clients build the commercial alignment and market focus needed to close the GTM confidence gap.
Featuring James
Why most B2B value propositions fail before they're even written
A strong value proposition needs more than a features list. Here's the three-view framework that makes B2B messaging distinct and hard for competitors to copy.
AI Won't Win Your Biggest Accounts. People Will. Here's How the Best Teams Combine Both.
Large accounts aren't won through automation. Here's how leading account teams build the strategic foundation that makes AI a genuine force multiplier.
Is Your Business Ready for Strategic Account Growth?
Before launching a Strategic Account Growth programme, assess your readiness. The five pillars that drive alignment, impact, and revenue growth.
