Magnus helps ambitious B2B businesses identify their best growth opportunities, build the strategy to win and embed the operating model, capabilities and systems needed to deliver it.
Clarity on the opportunity.
For businesses that need clarity on where the strongest commercial opportunities sit.
We help identify the markets, customers, segments and accounts where you have the greatest potential to grow, so investment and effort are focused where they can create the most value.
Priority solutions
Also within Where to play
Commitment to the right strategy.
For businesses ready to turn focus into a clear commercial strategy the organisation can commit to.
We help define how the business will compete, create value, differentiate and convert priority opportunities, giving leadership, sales and marketing a shared plan for how to win.
Confidence and coordinated action.
For businesses that need the strategy to change behaviour, not sit on a shelf.
We help embed the ways of working, commercial capability and coordination needed across sales, marketing and wider commercial teams, so the strategy guides decisions and keeps delivering as conditions change.
Priority solutions
Also within Embed & activate
Who we work with
Most clients arrive with one immediate challenge rather than a shopping list. Find yours.
Colour shows the discipline
Where to play How to win Embed and activateFor businesses expanding into new markets, sectors or solution areas, or adapting as customer needs and competitive dynamics change.
We identify where the strongest opportunity sits, define the customers and buyers that matter, sharpen the proposition and build the GTM strategy needed to turn market potential into pipeline and growth.
Typically combines
For businesses with multiple products, propositions, practices or acquired companies, where the combined commercial opportunity is greater than the way the portfolio is currently sold.
We identify where customer needs create the strongest opportunities across the portfolio, prioritise the combinations that matter, clarify how the offer fits together and build repeatable growth plays to convert them.
Typically combines
For businesses with significant growth potential inside existing accounts, but no consistent way to identify, shape and convert it.
We identify where expansion potential sits, prioritise the accounts and opportunities that matter, build deeper customer and stakeholder intelligence, and embed a repeatable approach teams can use to grow strategic accounts over time.
Typically combines
For organisations where marketing has capability and activity, but its role, focus and commercial contribution need to evolve.
We define where marketing can create the most value, align it around priority customers and growth opportunities, strengthen the proposition and put the operating model, capabilities and measures in place to increase its contribution to growth.
Typically combines
Priority pipeline built across five business units — Global Logistics Leader
In-year pipeline from named accounts — Iron Mountain
Return on investment — best-performing demand generation programme in the sector, Expleo
Client satisfaction across every active engagement
The disciplines aren't a menu to pick from; they're a connected system. Where to Play informs How to Win. How to Win shapes what you Embed and Activate.
Most clients start where the pain is sharpest. Over time, the full system creates a commercial advantage that's genuinely hard to replicate.
Explore growth prioritiesWhere to Play finds the growth opportunities that matter most - the markets, customers, segments and accounts worth focusing on. How to Win builds the commercial strategy to convert that opportunity, covering positioning, proposition and GTM strategy. Embed & Activate turns the strategy into sustained action by embedding the ways of working, capability and coordination needed to deliver it.
No. Most clients start with one discipline where the pain is sharpest, then expand as needed. The three aren't a menu to pick from though - they're a connected system: Where to Play informs How to Win, and How to Win shapes what you Embed and Activate. Over time, working across all three creates a commercial advantage that's genuinely hard to replicate.
Most clients arrive with one of four kinds of challenge: turning new market opportunity into commercial traction, unlocking more growth across a multi-product or acquired portfolio, building a repeatable model for strategic account growth, or making marketing a genuine strategic growth driver.
Most clients come to us with one immediate growth challenge already in mind. We help identify what needs to change, bring together the right expertise across the three disciplines, and build outward from there.
Client results include £214m in priority pipeline for a global logistics leader, £15m in-year pipeline from named accounts for Iron Mountain, and a 63:1 return on investment for Expleo's demand generation programme, alongside an NPS of +95 across active engagements.
