Charlotte Davis
Strategist
Gathering and analysing the intelligence that helps B2B leaders understand where they stand and where to go next.
About Charlotte
Charlotte focuses on researching audiences, channels, markets and organisations to identify key trends and insights that inform the work of the strategy partners. She gathers and analyses information to understand, from the outside in, the who, what and why of any audience.
After graduating in 2019, Charlotte briefly worked in the FinTech sector, gaining exposure to the daily operations and business development of a start-up before joining Magnus. She has since developed broad expertise across B2B industries including technology, SaaS, professional services and logistics.
At Magnus, Charlotte supports commercial gap analysis, ICP development and GTM strategy across client programmes, bringing the outside-in view that helps leadership teams make more confident decisions about where to play and how to win.
Featuring Charlotte
Where Charlotte's work lives in the Magnus model
The first conversation is always about your commercial challenge.
Talk to Charlotte or another member of the Magnus team about what you're working on. We'll tell you honestly whether and how we can help.