Danny Philamond
Helping leaders make fewer, better growth decisions and execute them with confidence.
About Danny
Danny is a commercial and go-to-market leader who works with executive teams, boards, and investors to drive transformation and embed lasting marketing excellence. He specialises in go-to-market strategy, commercial effectiveness, and marketing capability-building, helping ambitious B2B brands turn strategic intent into measurable growth.
With deep expertise across logistics, IT, financial services, and professional services, Danny has led transformation programmes and GTM strategies for global B2B brands including DHL, Nokia, Iron Mountain, Vodafone, Expleo, and Asana. His work blends strategic clarity with practical application, ensuring change is embedded and teams are equipped to deliver at pace.
Danny has generated over £451m in pipeline across programmes, with win rates consistently improving from sub-15% to 30-40%. Before joining Magnus, he was Director of Strategy and Growth at a top 50 global B2B agency, with prior senior roles at VMLY&R, Ogilvy, and Dentsu.
Featuring Danny
What Cannes Revealed About GTM, and Why Your Strategy Isn't Built for What's Coming
Danny Philamond reports from Cannes 2026 on the AI argument that mattered: not tools and efficiency, but the structural competitive shifts most GTM strategies aren't designed to handle.
Why AI performance is a growth design question
Most organisations have AI running, but the commercial impact is hard to isolate. The three shifts that separate real performance from added activity.
When pipeline slows, decision discipline matters most
Most B2B teams don't have an execution problem. They have a decision problem. When pipeline slows, activity is the automatic response - but activity and progress aren't the same thing.
