James Roberts
Strategist
Helping B2B leaders identify the most valuable opportunities and translate strategy into commercial execution.
About James
James is a strategist who partners with B2B leaders to embed marketing excellence and deliver measurable commercial growth. He specialises in account-based marketing, go-to-market strategy, and marketing and sales alignment, helping clients identify the most valuable opportunities and translate strategy into effective execution that drives results.
James has delivered programmes for global B2B brands including DHL, ADP, and VMO2 Business, with experience spanning logistics, telecoms, technology, and professional services. His work supports clients to understand who they should be targeting and choose the right strategy and execution plan to drive impactful marketing and sales campaigns.
At Magnus, James works across GTM strategy, strategic account growth and ICP development programmes, helping clients build the commercial alignment and market focus needed to close the GTM confidence gap.
Featuring James
Where James's work lives in the Magnus model
The first conversation is always about your commercial challenge.
Talk to James or another member of the Magnus team about what you're working on. We'll tell you honestly whether and how we can help.