Lindsay Carr
Building distinctive brands and insight-led GTM strategies that unlock measurable commercial growth.
About Lindsay
Lindsay partners with senior teams to build strong, distinctive brands and shape insight-led marketing strategies that capture business ambition and unlock measurable growth. She brings clarity to complexity, helping organisations understand their audiences, sharpen their value propositions, and build compelling narratives that align sales and marketing.
Her work blends deep audience research, behavioural science and practical GTM design to create strategies that are both distinctive and commercially grounded. Lindsay has led high-impact programmes for brands including Microsoft, EY, Orange, Acacium, Jaguar Land Rover, Heathrow, Porsche and Telefonica Tech.
Lindsay brings particular strength in commercial due diligence and brand strategy for PE-backed businesses, where clarity of positioning and value proposition is essential to investor confidence and growth execution.
Featuring Lindsay
Being busy doesn't build growth
Most teams don't have a capacity problem. They have a focus problem. When everything feels urgent, the instinct is to do more - but busyness isn't the same as progress.
Platitudes to Pipeline: Fixing Generic B2B Positioning
When every B2B brand promises 'innovation' and 'impact', none stand out. Vague positioning weakens differentiation, dilutes pipeline quality, and slows sales.
Why a great marketing strategy stops you making bad decisions
A marketing strategy is a game plan or an overall direction that describes HOW your marketing goals will be achieved. It's not about tactics, specific…
