Rachel Akehurst
Making complex organisations run smoothly, with calm, clarity and a strong focus on outcomes.
About Rachel
With over 20 years in marketing operations and project leadership, Rachel has built a career out of making complex things run smoothly. She leads everything from product launches and omnichannel campaigns to large-scale operational change, and she does it all with a blend of calm, clarity, and a strong focus on outcomes.
She has held senior roles at Bristol Myers Squibb, Ogilvy, MOI Global, McCann and DDB, where she drove digital strategy, process transformation, and high-performing delivery across global teams. Her breadth of experience gives her a unique ability to connect people, platforms, and priorities to create meaningful results.
Throughout her career, Rachel has helped deliver strategic and digital programmes for brands including Vodafone, Oracle, Nokia, Mastercard, SAP, Adobe, and Virgin Atlantic. At Magnus, she plays a key role in evolving the firm's operational backbone, supporting growth, innovation, and consistently excellent delivery for clients.
Featuring Rachel
7 signs your B2B GTM strategy is broken (and what to do about each one)
Most GTM problems don't announce themselves. They show up in stalled pipelines, misaligned teams and growth targets that keep slipping. Here's how to spot them before they become chronic.
GTM Strategy vs Marketing Strategy: 5 differences every B2B leader needs to know
The two are frequently conflated, and the confusion is costly. Here's where GTM strategy ends and marketing strategy begins, and why the distinction matters for growth.
