Sophie Read
Turning Magnus's commercial expertise into campaigns that build awareness, engagement and demand.
About Sophie
Sophie is Marketing Manager at Magnus Consulting, where she leads the firm’s marketing activity and helps turn Magnus’ commercial expertise into campaigns that build awareness, engagement and demand.
A First-Class Marketing and Management graduate from Durham University, Sophie previously worked in Pfizer Vaccines’ Omnichannel team, supporting a portfolio of seven brands including a priority launch brand. She led metrics and insights initiatives, using omnichannel approaches, campaign data and performance analysis to optimise activity and improve effectiveness across the portfolio.
As Marketing Manager, Sophie combines her hands-on marketing expertise with the commercial experience gained through working directly on Magnus client programmes as an Analyst. This gives her a strong understanding of both what Magnus delivers for clients and how to translate that expertise into relevant, insight-led marketing that supports growth.
Featuring Sophie
Short-Term Wins and Long-Term Growth: Why B2B Commercial Teams Need Both and Usually Choose One
Fewer than 4% of B2B marketers measure impact beyond six months. Why the AI sprint and the always-on system aren't a choice, and what happens when teams pick only one.
What Byron Sharp Got Right That Most B2B Marketers Still Get Wrong
Byron Sharp proved growth comes from acquiring more buyers, not deeper loyalty. Why most B2B organisations still haven't adjusted their targeting to match the evidence.
Ignore Anyone Who Tells You to Forget About Targeting
A closer look at Mark Ritson's defence of targeting over mass marketing, what we'd take from it, and the one place we'd push back.
