Global Organisational Consulting Firm: Scalable Persona Platform
Scaling content relevance across six global markets
From static personas to a living content system.
Context
The client's global content team supports multiple buyer personas across six markets. The ambition was to deliver highly personalised, market-specific content at scale. As the scope of global campaigns expanded, the opportunity was to create a system that could activate persona insight consistently across regions.
Reframe
The opportunity was to move from static persona documentation to a system that could activate executive insight dynamically across markets, enabling consistent, persona-led campaign execution at global scale.
Solution
We built a dynamic persona platform powered by two years of C-suite interview data, combined with market-specific context across six regions. On top of this, we implemented an AI-supported content engine that generates campaign assets aligned to persona and geography.
Innovation
Personas were built as a live, queryable system rather than static documents. AI handled scale and variation; human editors defined positioning, judgement, and refinement.
Impact
Campaign execution scaled across six markets using a single persona platform. AI supported briefing and drafting at scale, while the team focused on positioning and refinement. Persona insight became embedded in the workflow as a live system, expanding output and improving engagement.
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