B2B market strategy. Focus on the greatest opportunity.
Growth demands focus, not just ambition. We combine deep commercial expertise with an intelligence infrastructure that never switches off to help you choose the markets, customers, and bets with the greatest potential. What used to take months of analysis, we deliver in weeks.
Without clarity on where to play, even the most ambitious businesses waste time.
Resources wasted chasing markets that can't scale
Capital, talent, and marketing budgets diluted across the wrong opportunities by intuition or legacy thinking.
Sales and marketing alignment breaks down
Without an agreed ICP and DMU map, commercial teams pull in different directions, eroding velocity, win rates, and ROI.
Commercial decisions aren't investor-ready
Without clear market potential data, leadership can't defend growth bets to boards or PE backers.
Three ways Magnus defines Where to Play.
Commercial Growth Diagnostic (Magnify™)
Assess where commercial capability is falling short of what the market opportunity demands. Magnify™ is our proprietary diagnostic framework, a structured audit of your GTM system that surfaces the gaps between where you are and where you need to be.
Defining Growth Focus
Consolidates CCC Intelligence, Market Opportunity Analysis, ICP and DMU mapping, and Customer Journey mapping into a single, integrated Where to Play architecture. The result is a shared commercial foundation your whole team can act from.
Commercial Due Diligence (CDD)
Assess internal readiness and market opportunity before a strategic investment, acquisition, or major GTM shift. Provides the commercial intelligence that investors and leadership need to make high-stakes decisions with confidence.
Turn Market Focus into Measurable Advantage.
- Faster entry into high-potential markets through accelerated market sizing
- Sharper targeting with crystal-clear ICP and DMU definitions
- Competitive advantage through deeper customer intelligence
- Sustained brand relevance with continuous monitoring
- Decisions backed by data investors can trust
- A live Where to Play architecture held inside the GTM system, not a one-off slide deck
Post-acquisition commercial architecture. ICP defined, market sized, and strategic account pipeline identified and activated.
Read the growth story →
Vertical GTM strategy designed and embedded. Surfaced the priority segments and growth levers needed to pursue scalable revenue.
Read the growth story →
Brand and commercial repositioning ahead of a £130M funding round. ICP redefined, narrative rebuilt, GTM motion designed from the ground up.
Read the growth story →Where to Play feeds everything else.
The Where to Play architecture isn't an output you file away. It becomes the foundation that your How to Win strategy is built on, the context that Embed uses to align teams, and the brief that Activate executes from.
How to Win
ICP and market architecture shapes GTM strategy, account selection, and campaign targeting.
Embed & Activate
Operating model, team structure, brand positioning, demand gen and content are all built from the Where to Play choices and put into market.
